Strategy That Doesn’t Out You
You don’t have to come out to work with me — ever. Your story, your labels, your visibility are yours to control, always. Coaching with me is grounded in consent: you’ll never be pressured to share photos, tag me online, or refer me if it risks your safety. What matters here is your growth, your goals, and your leadership. You belong, exactly as you are, with or without labels.
Leadership that Disrupts, with Businesses that Thrive.
Queer leadership isn’t just about hitting revenue targets — it’s about reshaping the systems around us.
In my coaching, we practice daily acts of resistance: setting boundaries, saying the hard things, and building businesses that don’t just survive but thrive on authenticity and equity.
Every goal you reach strengthens not only your company but the community watching you lead.
Real strategy for leaders, grounded in consent and community.
Being a leader (especially if you’re a queer leader) means you’re already navigating a world that asks you to translate, advocate, and innovate just to exist. When it comes to building your goals, you don’t need another cookie-cutter success plan that ignores your lived reality — you need strategy that respects your identity, your community, and the way you actually move through the world.
We deliver world-class consulting services
With 100+ reviews across the globe
Joris created a safe and vulnerable environment to share our expectations towards our (business) finances and the feelings we carry around money, may it be from the way we grew up or the way we keep ourselves stuck in financial shame cycles now. After a grounding exercise we explored how charging fairly and confidently could not just unlock new possibilities for us but for building a longer table for our community.
Queer Business Club
Amsterdam
Let’s work on your project together
Business solutions made with purpose and strategy
Strategy for queer leaders isn’t just about reaching your goals — it’s about reshaping the systems you touch. Every plan you put into action creates ripples: in your industry, in your community, and for the next generation of queer leaders watching you.
The right solution for your business
Meet Our Team
With a small but exceptional team, you get more than coaching — you get personalized support, deep attention, and strategies tailored to move your business forward.
Joris Grey
He knows that running a company and being a leader are two very different skills — and he helps queer entrepreneurs in the health & wealth industries find the words, strategies, and confidence to lead powerfully when it matters most.
When Joris isn’t helping businesses thrive, you’ll find him walking his dog Luna Lovegood, working through stacks of sci-fi and MM smut novels, or dreaming about his next great meal.
River
Assistant
River is the operational backbone of our work. She books your coaching sessions, answers emails, and manages all of the behind-the-scenes details that keep everything running smoothly.
Her knack for systems, processes, and efficiency ensures that you get seamless support — so you can focus fully on your growth, knowing the details are in expert hands.
