‘How do I say “do your f*cking job better, without saying do your f*cking job better? ‘
If you feel like you never know what to say in a professional setting , you need a leadership coach

In short
If you are like me and cannot read a full webpage
Here is the short version
If you are a Queer people pleaser, who has been running a business for +3 years and you are done with doing everything by yourself, but have no idea how to lead a team, let alone grow a professional company
You are in the right place
Pay in full: € 12.500
Or: 12 payments of € 1250 (excl. tax)
Minimum of 12 months
Running a business and being a leader are two different things..
You’re running a business which means even with a small team of support, you’re still wearing all the hats and responding to a lot of the day to day work. And you’re doing it part instinct, part intuition and a good portion of making this up as you go along.
Being supported in your business isn’t just someone running your social media or designing ads.
It’s having a support system that allows you to free up time in your calendar, be a stronger leader, bring in more revenue, and dare I say it – leave time for real weekends off, trips abroad and giving you more time to be the visionary in your business.
Before you add on more admin support hoping to catch up or even get ahead, working with me can help you really define where you actually want to grow your business, how to best use your time (and your team’s time) to reach your future goals now.
You realize that you are in a stage of business where you’re growing your company but feel like you are stuck
avoiding having hard conversations, whether it’s high end sales, difficult team meetings, addressing conflict, delegating your tasks to a team member, preparing for important meetings , you are afraid that you’re wasting someone’s time. You don’t feel you have a professional business, that you are pretending to run a company, and you need help to make it professional
And most of all you feel alone as a succesfull entrepreneur.
INVESTMENT
Who has time to scroll to the bottem of the page? Here is that price tag you are looking for
Pay in full: € 12.500 (by paying in full you get two months for free)
And you will receive a bonus of an extra VIP day
Payment-plan available:
12 payments of € 1250 (excl. tax)
for teams up to 10+ people
(more people in your team? We got you, just fill in the form and we will take it from there)
Why you
“The reason I’m writing to you specifically is because I think you want…”
I want to be more professional
I don’t know how to say.dot.do,
I am avoiding this conversation.
How do I say
do your job better without saying, do your job better.
This is literally one of
the things that my clients said, How do I say do your job better? Without saying, do your job better.
There is a simmering conflict
in our organization,
and we’re all avoiding
a conversation around this.
Can you help
me prepare to have this conversation
we don’t talk about This conflict in our organization.
Can you help me? I
I want to step into my greatness.
I want to have someone like
me
doing the Work with me that I do with my clients.
Because I feel you really understand
You are from our community
I need more balance in my life
I’m pushing myself right now
I am so busy that my mind cannot make key business decisions
I dont know how to prioritize
I am doing too much. I am trying to do too much.
I am alone. I feel Lovely
in my business. I
I want to pay my people well.
How do I do that?
I have no one to have these leaderships conversations with
meaning I cannot have these leadership conversations with my staff and the volunteers in My company and the freelancers that I work with, I have no one to have these leadership conversations with. I am ashamed that I, as a queer entrepreneur, want to earn a lot of money. I
I don’t know which steps to take.
It is tough.
I want to become more organized.
I need accountability.
I am flying by the seam of my
pants.
I My biggest goal is to get organized.
I feel so alone.
I want more time for…
- Paying your staff better
- Leading from an empowered standpoint
- Figuring out the best pathway towards your goals
Why now
“Here is a list of what you get when you say YES to becoming my private coaching client
- Weekly private coaching calls, which means dedicated CEO time where you can hear yourself think
- If you have team members they also get check in calls, which means we guide them together to support you better in your business (up to 10 people)
- Dedicated team sessions, which means: you need to get additional training for your team? You need to get away from your company for a day? You need me to sit in on meetings or facilitate them?
- Whatsapp support, which means have my in your back pocket for direct access to burning questions
- A resource library with lifetime access, which means if you need to refer back to a strategy its there for you when you need it
- An online community with other queer entrepreneurs on discord (the ‘mind your own business’ membership is included in my private coaching package)
- A VIP day which means a full day diving into a big topic together, people used this day for team building, planning, getting clarity on which tasks to delegate, to create a map for work life balance, creating a better sales plan
- A workation in june or juli in 2025 (Bonus for the first 5 people who become my client) which means that you can finish at least one big project this year, website? Operation manual? Filming reels in a beautiful location? Writing copy? Or finally sit down and dream big
What are they saying?
Read true some of the testimonials my clients shared,
and if you need more words from others about my services head on over to instagram where I collected a 100+ testimonials over the least 10 years as an entrepreneur

My client: GVDW
Dietitian, with 3 locations and a small team

Studio Deep, Rotterdam
Photographer, 1 team member
Results!
‘Shut up, here is my money’ is what a former client literally said on a sales call to me. But what do you get ‘after’ you are done (if you are ever because I am getting more and more clients who ask for: lifetime membership)
These are some results my clients got after 12 months of coaching
- 1
- 2
- 3
- 4
- 5 etc.
Oke, but who are you?
Joris Grey (he/him) I am leadership coach (NOBCO/EMCC-coach) for Queer entrepreneurs in the health & wealth industry who don’t know what to say when they need to say it
With 12+ years of business experience and coaching entrepreneurs for 6 years I truly know what moves the needle in your company
I provide: clarity, strategy, effective communication and leadership tools.
When I am not growing businesses, I am walking my dog Luna Lovegood, reading stacks of books (current favorites are SCI-FI and MM smut) or thinking about food.
P.s. I am allot more gay IRL

FAQs
I don’t feel Queer enough, am I taking up space?
When you feel a pull towards working with me, you are welcome. You are valid however you identify. There is no gatekeeping here
I don’t have time for coaching ,is this for me?
When entrepreneurs don’t have time to work on their growth of the company or them as a leader it signals to me that you are a great fit. Because we first work on decluttering your schedule so that you have way more time. One of my clients said “For the first time ever I can use my time effectively”
I don’s have money
When your business is not ready for an investment, I wouldn’t sell this to you. In a call we discuss together what the best fit is for your stage of business. My membership helps you get into growth stage. Usually people who are just starting out (2 years or more in business but no staff) join the program first. My door for private coaching is open for you when you are ready to invest.
I would like to talk this over with a person
You have time to think it over after we chatted. I love that you are seeking support in making an investment. Whether thats your partner, a metamour, a friend, a colleague or your CFO. Let me know when you are ready.
I had a coach before and I did not reach my goals
Sometimes we invest and it ends up not being what you needed. Or it was simply not the right time in your business or the coach was not a good match for you specifically. Or maybe you did not have the capacity (yet) to implement.
I worked with a profit first professional for 4 years and the strategy never clicked for me, we parted ways and I started to do it in a different way and suddenly I nailed profit first.
In my coaching dynamics I give my clients the tools to have them leading the path so that they feel empowered over each decision. If you are a person who takes accountability for your own success, you implement and you take accountability for your own growth, than we can schedule a call and see if we are a good match. If I am not a good fit, I refer you to one of my colleagues.
I am not at that level yet, can I still join?
Sometimes joining when you are not completely ready helps you grow into being ready.
That is my personal growth hack, I join when it’s a bit too early.
Sometimes however we end up on a call and I will be fully transparent that it might be too early in your journey. My strategies are for more advanced business owners who already have customer data to work with. It might be that my membership is a better fit
I don’t have a team yet
I can only speak from my own experience but I am happy I learned allot about leadership and team management before I had staff. If you are just starting out, and you are a couple of years in business my group is a good place to start.
I live in a different timezone
I am used to running an international company. I had clients all over the world, unless i need to get up at 4am, I think we are good. The online call is on tuesdays at 2pm until 4pm, if you can make the call, awesome! otherwise working 1:1 with me might be a better fit, because than I can be more flexible with planning in our sessions.
I don’t know which direction to take
Thats what I am here for. Mapping out the pathway together with you. You can be as sure or unsure in which direction your company will take. I am here to support you getting clarity. If you are just starting out, start with the membership ‘Mind you own business’
I am intimidated by your experience
I get it, totally. I was in the same boat as you, all coaches seemed to be way further than me. But I am so glad I invested (and still do) in programs with coaches who had years of experience instead of listening to family and friends. Sometimes our inner circle wants to keep us small, with love and from a place of protection. But that will stagnate your growth. I know this: you learn the most about doing business from people who are way ahead of you, because they already carved out the path. And know the opportunities and problems that lay ahead.
I don’t know if my business is the right one?
I coach Queer entrepreneurs in the health & wealth industry. Here are some examples of businesses that are a good fit: coaches, therapists, fitness instructeurs, gyms, healthcare professionals such as dietitians, nurses & doctors. Financial advisors, lawyers, B2B service providers such as social media managers, brand designers, Executive assistants, COO’s, consultants, intimacy activists
f you are unsure if your business fits, and you really want to work with me, please email us: info@jorisgrey.com
INVESTMENT
‘yeah, yeah I read all the stuff, whats that price again?’
Pay in full: € 12.500 (by paying in full you get two months for free)
And you will receive a bonus of an extra VIP day
Payment-plan available:
12 payments of € 1250 (excl. tax)
for teams uptill 10+ people
(more people in your team? We got you, just fill in the form and we will take it from there)
“Yep this sounds like me, creepy, are you reading my mind?”
I am reading sci-fi but not that much, lol here is how you sign up
It’s really easy to get started. You just book an appointment by scheduling a call here. By filling out the questionnaire I get a good idea of what you need support with, where you are at in your business and if I am the right fit.
During a 30 minute conversation we go over the answers, exchange thoughts. And we both check if we want to work together.
Once you decide to get started here’s what’s going to happen…
When it’s a yes, great! you will receive a contract and an invoice. If you decide to do a payment plan, you receive a monthly invoice on the 10th of the month. After first payment you receive a welcome email with more details. And off we go.
My assistant will book you in for a first series of one on one calls after the downpayment.
You will also get access to the online community right away, hop on over and introduce yourself.
If you decide this is not for you (yet) or I decide we are not a good match, I am happy to refer you to a businesscoach that might be a better fit for you.
INVESTMENT
Don’t want to scroll and search for the price again?
Here it is
Pay in full: € 12.500 (by paying in full you get two months for free)
And you will receive a bonus of an extra VIP day
Payment-plan available:
12 payments of € 1250 (excl. tax)
for teams uptill 10+ people
(more people in your team? We got you, just fill in the form and we will take it from there)